Madame Looks Beyond Apparel To Stitch Together 15% Ebitda Margin

Women’s fashion brand Madame is sharpening its focus on profitability while expanding beyond apparel, targeting an Ebitda margin of over 15 per cent. As part of this strategy, the company plans to more than double the contribution of non-apparel categories such as accessories and fragrances to 18 per cent of overall sales over the next two to three years, as it looks to build a more experience-led fashion business, its top official said.

In an interview with BW Retail World, Akhil Jain, Managing Director (MD) of Jain Amar and Chief Executive Officer (CEO) of Madame noted that the company is prioritising profitable growth over chasing store additions or topline targets, with omnichannel customer expansion taking precedence over physical footprint.

Instead of setting an aggressive store-count goal, Madame is aiming to grow its active customer base from around one million to 1.5 million over the next two years, while keeping the option of external capital open in the future to fund technology upgrades and accelerate growth. On quick commerce, he said the channel is unlikely to become a meaningful growth driver for the brand over the next one to two years until technology enables seamless inventory unification across channels. Full Article