Our Story

2024 - Chaleur
Launched Chaleur, a premium French fragrance.
2024 - Madame X Shanaya Kapoor
Madame launched Shanaya Kapoor as its face of the brand.
2023 - Maiden Premium French Fragrance
Madame launched its first fragrance, Lueur, a premium French fragrance.
2022 - Marketing Excellence Award
Madame received Global Marketing Excellence Award.
2022 - Madame X Tara Sutaria
Madame launched Tara Sutaria as the face of the brand.
2022 - The Original Muffler Man
The biography of Sh. Kasturi lal Duggar Jain, Chairperson of Jain Amar, by Shbhra Krishan was published by Harper Collins.
2018 - Most Attractive Brand
Madame awarded as one of the most attractive womenswear brands in India.
2020 - TRA Most Desired Brand
Madame awarded as one of TRA's most desired brands.
2018 - Images NIRS
Madame received Most Admired Retail Brand in the Images North India Retail Awards.
2017 - Corporate Office in Gurgaon
Established the corporate office in Gurgaon, spanning over an area of 10,000 sq.ft.
2015 - First Camla Barcelona Store
Camla Barcelona, a premium fashion brand was launched in 2015 with its first store in Chandigarh.
2015 - Logistics Centre Ludhiana
Logistics centre at Noorwala, Ludhiana was established in 2009.
2015 - Akhil Jain - Most Talented Retail Professional
Creative Director, Akhil Jain was awarded among the top 50 most talented retail professionals of India.
2013 - Leaders of Tomorrow
Jain Amar Clothing Pvt. Ltd. awarded among top retail leaders at the ET Indiamart Leaders of Tomorrow.
2012 - One of Top 100 Franchise Opportunities
Madame ranked amongst top 100 franchise opportunities of 2013 in the annual survey.
2012 - World Biz Leader
Madame gets awarded for being an inspiring business leader for working in an innovative, knowledgeable, systematic manner.
2009 - New Factory Opens
The manufacturing unit at Noorwala, Ludhiana was established.
2003 - 2nd Factory Opens
Manufacturing unit was opened in Bhattian, Ludhiana.
2002 - Madame's First Exclusive Brand Outlet
First exclusive outlet of Madame was launched in Mumbai.
1993 - Launched MADAME
The most popular women's westernwear brand by Jain Amar, Madame was launched.
1987 - First Brand Launch

First women's fashion brand was launched and named GQ - Gold Queen.

1979 - First Official Factory at Sunder Nagar
First official manufacturing unit was established at Sunder Nagar in the year 1979.
1939 - Business Begins in Ludhiana
Jain Amar was started as a muffler business in Ludhiana. The holy peepal tree that was a landmark then stands there till date.