- August 5, 2025
- Posted by: Renu Jangra
- Category: Business plans
Women leaders are transforming India’s fashion retail landscape with strategic vision, innovation, and a keen pulse on the evolving consumer. From luxury to D2C, they’re driving growth, sustainability, and inclusivity—while redefining brand storytelling and digital strategy. This feature celebrates the women reshaping the fashion retail industry, breaking barriers, and elevating India’s global fashion presence.
In this edition, we spotlight Sumedha Jain, MarComm Head, Jain Amar Clothing Pvt. Ltd. a dynamic marketing leader whose strategic acumen and creative vision are driving brand growth across Madame, CAMLA Barcelona, and mSECRET—while inspiring a new generation of women in fashion retail.
Sumedha Jain, an Executive MBA graduate in Marketing from IIM Bengaluru, is a dynamic leader in the fashion retail industry. She currently heads Marketing Communications for all verticals at Jain Amar House of Fashion, overseeing brand strategies for Madame, CAMLA Barcelona, and mSECRET. With a passion for fashion and a deep understanding of consumer behavior, her journey has been marked by consistent growth, key achievements, and invaluable learning experiences. Sumedha combines creativity with data-driven strategies to drive brand visibility, engagement, and innovation in the ever-evolving retail landscape.
Challenges & Triumphs in Leadership
Balancing family and career, especially as a mother of two, has been a significant challenge for Sumedha, requiring constant prioritisation, a strong support system, and effective time management. Transitioning from a homemaker to a corporate leader demanded a steep learning curve, which she overcame through continuous learning, seeking mentorship, and building a strong professional network. As she oversees multiple departments Sumedha prioritises teamwork and collaboration to drive success while ensuring sustainable growth across all verticals.
Key Strengths & Areas for Growth
Strengths: Management skills; Time management; Discipline; Attention to detail; Sharp memory; Creative aptitude
Area of Improvement: Perfectionism drives quality, but managing stress and health remains challenging
Game-Changing Decisions for Brand
Sumedha led two key initiatives: the launch of the official online website during the pandemic, ensured a vital revenue stream and broader market reach. Additionally, leading social media initiatives strengthened customer connections, fostering brand loyalty and driving engagement.
Essential Skills for Success
- Management skills
- Time management
- Discipline
- Strong communication skill
- Creative aptitude
3 Emerging Trends & Technologies Shaping Retail
- Artificial intelligence
- Social media
- Evolving Gen Z preferences
3 Career Learnings
- True potential is immense, challenge your assumed limits
- Learning is a continuous process, and staying adaptable is crucial
- A woman’s real empowerment lies in the ability to empower other women
Advice for Aspiring Women Leaders
Stay curious, embrace change, and build a strong professional network. In this dynamic industry, every setback can be a steppingstone to future success.
Vision for the Future
A future where fashion empowers women, allowing them to express themselves freely and confidently.
Biggest Role Model & Why
Sudha Murthy and Indra Nooyi, as they are exemplary leaders who have demonstrated exceptional vision, resilience, and a commitment to social impact. Their leadership styles and achievements are a big inspiration.
Life Mantra
‘Success is a mindset, a discipline, and a journey, not just an aspiration. Believe in the power of your goals, develop an actionable plan, and execute it with unwavering self-discipline.