With nearly 65% of its business coming from North India—much of it driven by smaller towns—Madame has built a stronghold in aspirational Bharat. As it looks beyond its core markets, can that success be replicated across the rest of the country? The sign outside is easy to miss if you’re not looking for it. Inside,

Fashion insiders and key industry stakeholders were invited to an exclusive first look as Madame, one of India’s leading women’s fashion brands, unveiled its Autumn-Winter ’26 Collection at a curated roadshow preview held on February 17–18, 2026 at The Grand Hyatt, Gurugram. The showcase brought the season’s vision to life through thoughtfully curated displays and

In 2026, it takes not only speed but substance to build a successful brand in the Indian consumer ecosystem. The sector, which KPMG pegs at about USD 12 billion in 2022 and projects to cross USD 60 billion by 2027, is entering a more disciplined phase, one defined by profitability, operational control and repeat-led growth

In an exclusive interaction with MediaBrief, Sumedha Jain, Head of Marketing at Madame, the women’s western-wear brand, speaks about how the brand’s influencer marketing has evolved from campaign-led endorsements to community-led conversations, the growing role of micro-influencers and regional fashion voices in driving authentic engagement, and how Gen Z’s demand for authenticity shapes their collaborations.