Women’s fashion brand Madame is sharpening its focus on profitability while expanding beyond apparel, targeting an Ebitda margin of over 15 per cent. As part of this strategy, the company plans to more than double the contribution of non-apparel categories such as accessories and fragrances to 18 per cent of overall sales over the next

With nearly 65% of its business coming from North India—much of it driven by smaller towns—Madame has built a stronghold in aspirational Bharat. As it looks beyond its core markets, can that success be replicated across the rest of the country? The sign outside is easy to miss if you’re not looking for it. Inside,

Madame has expanded its retail presence with the launch of its new concept store at Sunview Plaza, Sunview Enclave, bringing the brand’s signature blend of contemporary style and premium shopping experience to fashion-conscious consumers in the city. Designed with a modern aesthetic and customer-first approach, the store offers a thoughtfully curated retail environment that reflects

In 2026, it takes not only speed but substance to build a successful brand in the Indian consumer ecosystem. The sector, which KPMG pegs at about USD 12 billion in 2022 and projects to cross USD 60 billion by 2027, is entering a more disciplined phase, one defined by profitability, operational control and repeat-led growth