Sumedha Jain, Marketing Head, Madame said, “We at Madame are proud to support modern Indian women who dare to achieve their dreams and inspire them to feel confident about themselves. Our designs aim to provide an immersive experience, making our customers feel more empowered, confident, and ready to take on the world. We are confident that our new collection and collaboration with Tara Sutaria will elicit excitement among our loyal clients and attract new buyers.”

Against the backdrop of major changes in the retail sector after the pandemic, Deloitte Touche Tohmatsu India LLP (DTTILLP) and Mapic India’s joint report called “Rewriting the Rules of New Retail” said that the ‘ new normal’ has created the need for retailers to constantly evolve.

While the retail sector, one of the worst hit during the pandemic, was hoping for reforms that would uplift consumer sentiment, Budget 2022 lacked direct support for consumption. Though the Budget has long-term benefits for the retail sector, there is no immediate relief.