MADAME Onboards Tara Sutaria As The Brand’s Celebrity Face, The New Season’s Campaign Goes Live

MADAME, our premium westernwear brand onboards Tara Sutaria as the brand’s celebrity face for the year 2022.  The 26-year-old Bollywood actor will endorse the Spring-Summer and Autumn-Winter Collections. 

“We are delighted to partner with Tara to endorse our new collections of MADAME. This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams.” said Sumedha Jain, Head of Marketing and Communications. She adds “Her personal style resonates so well with what our brand stands for, this is what made us choose her as the brand face.”

According to Tara, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with MADAME to bring all you lovely women the opportunity to ‘MAKE NOW YOURS,”

With the season’s tagline being – MakeNowYours, the brand aims to inspire every woman to seize the current moment and live it to the fullest, hence – Make Now Yours. 

In the new campaign of the season, Tara Sutaria, with a group of young women, is seen stepping into a dreamland, which turns out to be MADAME’s Outlet, when she steps out of the dreamland. This transition from dreamland to a delightful reality is indicative of the brand’s lively collection this year.

The Spring-Summer collection of MADAME, will consist of modules named Sorbet Blue, Lilac Sage, Indigo Breeze etc. The main themes would remain florals and pastels. Similarly, the Autumn-Winter’22 Collections would comprise of modules named Floral Galore, Marbled, Cottage Core Ditsies , a plethora of cosy colours and latest styles. Established in 1995, MADAME is a brand for women who love to dress up and keep their fashion game going. With the launch of its new campaign, the brand’s neaa association with Tara Sutaria will create excitement among its buyers and attract new customers this season.